Certification for Tourism Businesses
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Certification for Businesses
Innovative and Holistic
On this page, you will find general information about business certification—key features, good reasons to pursue it, and the main steps involved. We also differentiate the systems for tour operators, accommodations, and other tourism businesses (e.g., travel agencies, attractions) and explain each one in detail. Click on the segment that interests you.
Thinking Today About Tomorrow
Long-Term Orientation and Certification
A core feature of certification is its long-term focus and process-oriented approach. This ensures continuous development and improvement of sustainability performance. To achieve this, the TourCert system emphasizes empowerment—enabling participating businesses—and involves all service partners.
Through this holistic approach, we not only promote the sustainable transformation of individual businesses but also strengthen the entire value chain. By actively engaging all stakeholders, binding partnerships and shared responsibility for environmental, social, and economic goals are created. This secures your company’s long-term competitiveness while making a tangible contribution to environmental and social protection.
Our modular certification system guides you step by step—from analysis to implementation to continuous optimization. In doing so, you create transparency for your customers and partners, build trust, and position yourself as a pioneer in sustainable tourism.
Practical Coaching
Personal, Competent & Efficient
With experienced coaches, we guide you on your path to certification. Our empowerment-based learning concept combines practical, online, and in-person learning phases. During the practical phases, you implement the system’s elements step by step within your own organization.
NEW: Our offerings are now also available as a professional digital format.
Good Reasons for TourCert
Why You Should Choose Certification
01
Clarity
Reveal your company’s strengths and weaknesses.
02
Savings
Together with a TourCert expert, you identify opportunities to save energy and resources—turning efficiency into real cost savings!
03
Quality
You systematically monitor your quality parameters and can use them to optimize products and services.
04
Strengths
Based on the identified strengths, you can refine your organization’s unique position in the market.
05
Competitiveness
You develop clear strategies and can leverage them to gain a competitive advantage.
06
Transparency
A regular sustainability report creates transparency.
07
Image
You benefit from an enhanced reputation—with customers, the public, and internal stakeholders alike.
08
Expertise
By acquiring new knowledge, you enhance your employees’ skills, foster innovation, and improve the quality of your customer communication.
09
Loyalty
Satisfied customers help you strengthen customer loyalty.
10
Motivation
Your social commitment and employee involvement enhance motivation and overall staff satisfaction.
Tour Operators
As a tour operator, you collaborate with a wide range of service partners—hotels, inbound agencies, tour guides, and more. These partners each provide specific services, playing a crucial role in the overall quality of your travel products. Our certification for tour operators therefore starts by assessing the service providers in your destinations.
Hotels
As a hotel, you provide your guests with a home away from home and do everything possible to make them feel comfortable. Equally important is ensuring that your staff feel good at work—after all, hospitality is a people-to-people industry. At the same time, the nature of your facilities and the needs of your many guests mean you face particularly high energy and resource consumption. The TourCert certification helps you tackle both of these challenges!
Please note that, at present, we only offer hotel certifications outside of Germany.
Other Businesses
It’s not just hotels, tour operators, and destinations that collaborate to create the complete “travel” experience. Other players—such as tourist attractions, travel agencies, online booking platforms, transport companies, cable cars, local producers, and many more—also contribute to making travelers’ holidays truly memorable.
Here you can find important information on the criteria and implementation rules for other businesses, as well as an overview of certification fees.
“If you think you are too small to make a difference, try sleeping with a mosquito in the room.”
Dalai Lama
Your Path to Certification
The Key Steps
Where should the journey take you?
Assess Your Current Status
Everything in One Place
Increase Your Transparency
Improve Step by Step
Done!
Measurability of Our Certifications
We Make It Measurable!
To manage complex aspects such as a tourism company’s sustainability performance, we have developed measurable indicators. These include metrics like water and energy consumption, financial data, number of employees, staff satisfaction, and training measures. Together with a TourCert expert, you can use this data to identify opportunities for optimization.
Our indicators are practical, transparent, and tailored to the specific requirements of the tourism industry. They allow for an objective assessment and promote the continuous improvement of your sustainability performance. Regular collection and analysis of these metrics provide a solid data foundation, highlighting clear areas for action—from resource usage to employee motivation. In this way, sustainability becomes not only visible but also manageable, measurable, and genuinely impactful.
Have Questions?
We’re Happy to Help!
We’re happy to discuss the individual steps and options with you personally. If you have any questions, please contact our responsible contact person.
Would you like to submit a specific request directly? We look forward to hearing from you!
Do you have any questions?
We’d be happy to discuss our services with you and help you find the solution that best fits your needs. We look forward to hearing from you!
Angela Giraldo
Partner I Head of Empowerment