Tourism Impact Score
Show the Success of Your Destination
Sustainability is far more than a good intention. It is a central factor in a destination’s success. The Tourism Impact Score finally makes sustainability measurable, comparable, and manageable. It helps Destination Management Organizations balance economic success with the quality of life for both visitors and local communities in a data-driven, practical, and holistic way.
Destinations are undergoing change. Traditional success metrics such as arrivals and overnight stays remain important, but they are no longer enough on their own to make tourism sustainable or communicate its value effectively.
At the same time, new opportunities are emerging:
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Greater transparency and trust: Policymakers, funding bodies, and the public expect clear evidence of tourism’s impact. Providing solid data strengthens your position in the long term.
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Stronger local support: Understanding how tourism is perceived by local communities allows you to respond proactively and develop tourism together.
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Clarity in a sea of data: With countless metrics, studies, and standards, it is increasingly important to stay focused on what really matters.
Now is the right moment to take a holistic view of tourism and develop it actively, factually, and with clear focus.
The Solution: The Tourism Impact Score
The initiative aims to provide practical tools that allow destinations to measure, manage, and transparently communicate the real impacts of tourism in a holistic way, in line with international sustainability standards and local requirements.
This is not another “green label,” but a genuine tool for securing the future of your destination.
Your added value: What does your destination score deliver?
- Secure Your License to Operate: Provide policymakers, funding bodies, and committees with reliable data on the real impact of tourism going far beyond economic indicators.
- Steer Strategically, Not Reactively: Instantly identify your destination’s strengths, weaknesses, and areas for action—from quick wins to long-term development goals.
- Strengthen the Common Good as a Location Factor: By actively involving local communities and stakeholders, tourism becomes a shared project that boosts both acceptance and visitor experience.
- Benchmarking and Trend Analysis: Track developments over the years and spot areas requiring attention early on.
- Start Without Data Frustration: Thanks to the innovative maturity model, you can get started immediately even if not all data is yet available.
“Facts instead of gut feeling: Strategic management with the Tourism Impact Score.”
Günter Koschwitz, Founder and Partner at TourCert
Measure Holistically:
The Four Dimensions That Truly Matter
The Tourism Impact Score is based on international standards but is designed to reflect the practical realities and data availability of German destinations.
Governance
- Strategy and management quality
- Satisfaction with the DMO
- Culture of cooperation and stakeholder engagement
Why it matters: Is the organization functioning effectively? Are all stakeholders working together toward the same goals?
Socio-Cultural
- Quality of life for local residents
- Accessibility
- Regional identity
- Employee satisfaction
Why it matters: Does tourism positively impact local residents, and does it help foster a sense of community and identity?
Economic
- Regional value creation
- Seasonality and occupancy rates
- Economic resilience
Why it matters: Is tourism economically healthy, resilient, and balanced?
Environmental
- Mobility and CO₂ emissions (arrival and departure
- Climate and biodiversity strategy
- Water and energy consumption
Why it matters: Are we protecting our resources or putting our future at risk?
Our Offering
Take Action on Sustainability with Confidence
The Tourism Impact Score turns sustainability into measurable and actionable insights. Our starter package provides a fast, professionally guided launch including tool access, stakeholder surveys, and a detailed impact report with clear recommendations. Each year, ongoing management ensures transparent progress, continuous improvement, and strategic guidance. Sustainability becomes more than a goal; it becomes a solid foundation for your destination’s future.
Starter Package –
Initial Implementation
2.500 € einmalig
- Impact-Score-Report mit konkreten Handlungsempfehlungen
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Access to the Impact Score cockpit and tool activation
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Conducting online stakeholder surveys
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Introductory and analysis webinar
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Remote coaching with experts (up to 2 hours)
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Impact Score report with clear recommendations for action
Annual Management – Subsequent Years
€1,500 per year
- Ongoing license and annual data updates
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Annual report including trend analysis and year on year comparison
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Results webinar on the updated score
The Path to Your Impact Score
We Help You Take Action Quickly:
Onboarding and Cockpit
Cooperation Index
Key Metrics and Maturity Level
Results and Report
Get Started Now:
Make Sustainability Manageable
Use the Tourism Impact Score as your guide to sustainable tourism and as a solid first step toward potential certification. Highlight your impact. Make smarter decisions. Secure the future of your destination.
Downloads
Note: The document “2026_03_Tourism_Impact_Score_Konzeptpapier” will soon be available in English and Spanish.
Our Partner
Do you have any questions?
We’d be happy to discuss our services with you and help you find the solution that best fits your needs. We look forward to hearing from you!
Marco Giraldo
Managing Partner