Certification for Destinations
Get Your Destination Certified Now!
Certification for Destinations
Stronger Together
As the central point of contact for a tourism destination, you promote stunning landscapes, unspoiled nature, cultural traditions, and local distinctiveness to your guests. Your success therefore depends on preserving these cultural and natural assets. At the same time, in promoting tourism, you must balance the interests of all involved institutions, businesses, and public authorities. Not an easy task.
This is precisely why the TourCert certification integrates these aspects as key components of a comprehensive sustainability approach.
Nachhaltiges Reiseziel
Certification for Destinations
Targeted and Practical
Sustainable Destinations as a Collective Effort
We have designed our system to strategically align your destination with sustainability through intensive dialogue with stakeholders. Key parameters include the quality of products and services, customer orientation, responsible use of resources, accessibility, and sustainable mobility offers. A sustainable destination is a collective effort that thrives on strong partnerships among all involved institutions and businesses.
What it is about:
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Do you support the local economy through partnerships with local providers?
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Which stakeholder groups are relevant and which may have been overlooked?
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How can dialogue with stakeholders be improved?
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How do your business partners evaluate their collaboration with you?
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Are climate friendly transport options recommended for arrival and departure?
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Do you offer climate friendly mobility options on site?
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Are guests informed about sustainable offers?
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Is the local population actively involved in tourism development?
Practical Coaching
Personal, Competent & Efficient
With experienced coaches, we guide you on your path to certification. Our empowerment-based learning concept combines practical, online, and in-person learning phases. During the practical phases, you implement the system’s elements step by step within your own organization.
NEW: Our offerings are now also available as a professional digital format.
All in One Place
Our Community
It provides a transparent overview of all certified destinations and promotes the exchange of best practices among local stakeholders, businesses, and TourCert. In this way, sustainable measures within the destination are strengthened, synergies are leveraged, and the long-term success of sustainability strategies is ensured—locally, regionally, and internationally. Each member destination actively contributes to implementing responsible tourism in a measurable and impactful way.
Good Reasons for TourCert
Why You Should Choose Certification
01
Certification
Guaranteed Quality Through GSTC Recognized Standard
02
Savings
Together with a TourCert expert, you identify opportunities to save energy and resources—turning efficiency into real cost savings!
03
Quality
You systematically monitor your quality parameters and can use them to optimize products and services.
04
Strengths
Based on the identified strengths, you can refine your organization’s unique position in the market.
05
Competitiveness
You develop clear strategies and can leverage them to gain a competitive advantage.
06
Transparency
A regular sustainability report creates transparency and highlights the strengths and weaknesses of your organization.
07
Reputation
You benefit from an enhanced reputation—with customers, the public, and internal stakeholders alike.
08
Expertise
By acquiring new knowledge, you enhance your employees’ skills, foster innovation, and improve the quality of your customer communication.
09
Loyalty
Satisfied customers help you strengthen customer loyalty.
10
Motivation
Your social commitment and employee involvement enhance motivation and overall staff satisfaction.
“The world is a beautiful place and worth fighting for.”
Ernest Hemingway
Your Path to Certification
The Key Steps
Here’s Where the Journey Goes
Assess the Current Status
It Has Potential!
Become More Transparent
Improve Step by Step
Done!
From Baden-Württemberg to the World
Pilot Project “Sustainable Destination”
In a pilot project in 2014, the Ministry of Justice and European Affairs of Baden-Württemberg, together with TourCert, developed the certification for destinations. The “Sustainable Destination” award was the first recognition in the German-speaking region to consider the destination as a whole and involve all tourism providers. Today, TourCert-certified destinations can also be found beyond Germany’s borders. The green “N” marks all “Sustainable Destinations” in Germany, and all destinations additionally receive the TourCert seal.
Have Questions?
We’re Happy to Help!
We’re happy to discuss the individual steps and options with you personally. If you have any questions, please contact our responsible contact person.
Would you like to submit a specific request directly? We look forward to hearing from you!
Do you have any questions?
We’d be happy to discuss our services with you and help you find the solution that best fits your needs. We look forward to hearing from you!
Angela Giraldo
Partner I Head of Empowerment