Tourismus fairändern

Preparing for the Future

Tourism has the potential to make a significant contribution to global sustainable development and to achieving the 17 Sustainable Development Goals (SDGs). In practice, however, there is still a clear “sustainability gap” in tourism education and training. Many tourism businesses also have yet to fully raise awareness among their staff about the global interconnections of tourism.

With our project “Tourismus Fairändern”, we aim to raise awareness among future tourism professionals for environmentally responsible and socially equitable tourism, and to motivate them to actively drive change.

Driving the Transformation Together

Our project “Tourismus Fairändern” is funded by Engagement Global on behalf of the Bundesministerium für wirtschaftliche Zusammenarbeit und Entwicklung (BMZ).

The project is implemented with the support of the educational institution KATE Umwelt & Entwicklung and in cooperation with our practice partner Duale Hochschule Ravensburg.

The “Tourismus Fairändern” Teaching Module

As part of the project, a teaching module and supporting materials are being developed to highlight the global interconnections of tourism and practical options for action in everyday professional life. Building on the core learning units, flexible awareness-raising activities enable students to apply their knowledge in practice and strengthen their ability to implement sustainable tourism solutions.

Our Goal – Building Skills for the Future of Tourism

The project equips future tourism professionals with an understanding of the global impacts of tourism and its role in achieving the SDGs. They learn how to integrate fair and sustainable practices into their daily work, whether in travel agencies or tour operators, for example in customer advisory services or product development. Ultimately, the project empowers participants to actively shape a more sustainable society and contribute to transforming tourism.

Frau auf einem Stein mit Panorama
Ein Keimling in der Erde im Wald

Key Topics Covered

    • Positive and negative impacts of tourism on society and the environment
    • The tourism value chain: who is affected by travel?
    • Tourism and the SDGs: how tourism contributes to achieving them
    • Human rights in tourism
    • Tourism and climate change
    • Overtourism and gentrification
    • Sustainability in practice: in travel consulting and product development

Project Activities

Explore what we do

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Building partnerships

A long-term collaboration has been established with Duale Hochschule Ravensburg to ensure successful implementation and continuous improvement. Additional universities of cooperative education and vocational schools are warmly invited to join as partners.
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Developing the teaching module

In close exchange with Duale Hochschule Ravensburg, the module was developed both didactically and in terms of content. Supplementary materials were created to reinforce theoretical input and support practical application.
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Sharing knowledge

The module is implemented in close coordination with each partner institution. It is currently being piloted with a student group at Duale Hochschule Ravensburg to allow for refinement and optimization. Further groups will follow.
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Taking Action Yourself

Learning by doing is the guiding principle. We believe that real progress in acquiring new skills only happens when people actively apply and practice what they have learned. Student groups are therefore encouraged to implement their own awareness-raising and project activities, allowing them to deepen and consolidate their knowledge.

Ready to Transform Tourism?

Are you interested in joining the project as a vocational school or cooperative university and preparing your students for the transition toward sustainable tourism?

We look forward to hearing from you.

Request now
Do you have any questions?

We’d be happy to discuss our services with you and help you find the solution that best fits your needs. We look forward to hearing from you!

cilia.mayer@tourcert.org
+49 711 24839727

Image of Head of Project Management Cilia Mayer
Cilia Mayer

Head of Project Management