There are good reasons for implementing the CSR-system

The CSR system…

1. illustrates your company´s actual sustainability performance and enables a competitive positioning that is authentic and trustworthy
2. reveals strengths and weaknesses of your company
3. motivates your employees
4. provides opportunities to save costs, energy and working hours
5. increases transparency within your company
6. reveals new ways of product optimization
7. improves your communication structures and supports your decision making processes
8. creates the foundation of your corporate goals and strategies
9. strengthens your employees´ competences as well as the innovative capability of your company
10. turns your good intentions into sustainable action

The company considers all business operations and evaluates its sustainability performance. An important part of the CSR process is analyzing the actual state within the company and along the value chain.

Key indicators such as financial data, number of employees, mission statement, consumption of water, power and heat, staff satisfaction and training measures, among other figures, are relevant aspects concerning the company. Nevertheless, core business operations of tour operators are the tours and travels they offer. These core operations have to be analyzed mainly by evaluating their value chains.

The process of compiling a sustainability report consists of eight steps, from the decision taken by the management to data collection and evaluation up to developing a strategy, compiling the programme for improvement and editing the CSR report.